This report contains ethical guidelines for the technological development of artificial intelligence (AI) and
big data systems. The guidelines differ from others in that they are directly
related to design and development practices. They are intended to be actionable guidelines for systems
and software development, rather than abstract principles that have no direct application in practice. We
call such guidelines operational, meaning ready for use. Applying these guidelines in development
practices would result in more ethical AI and big data products.
Funding
European Union’s Horizon 2020 Research and Innovation Programme Under Grant Agreement no. 786641