Tracy Harwood

Publications

• https://www.dmu.ac.uk/about-dmu/academic-staff/technology/tracy-harwood/tracy-harwood.aspx
• Towards a manifesto for machinima
• Market research within 3D virtual worlds: An examination of pertinent issues
• An investigation into gamification as a customer engagement experience environment
• The moderating influence of client sophistication on relationships within business-to-business credence service markets
• 'It's Mine!' - Participation and ownership within virtual co-creation environments
• ‘It’s Mine!’ – Participation and ownership within virtual co-creation environments
• Mobile eye-tracking in retail research
• Shedding light on retail environments
• Grounding continuous professional development (CPD) in teaching practice
• Machinima as a learning tool
• Emergence of gamified commerce: Turning virtual to real
• Co-creation and ambiguous ownership within virtual communities: The case of the Machinima community
• Developing buyer-seller relationships through face-to-face negotiations
• Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds
• Infiltrating an eTribe: Marketing to the Machinima [Computerised Games] Community
• Technological disruptions in services: lessons from tourism and hospitality
• Practising creativity to develop students in marketing
• Convergence Markets: Virtual [Corpo]reality
• Design fiction diegetic prototyping: a research framework for visualizing service innovations
• Role of Artificial Intelligence (AI) Art in Care of Ageing Society: Focus on Dementia
• Value Transformation: From Online Community to Business Benefit
• Artificial Intelligence in the healthcare of older people
• Exploring Consumer Associations Between Corporate Reputation, Corporate Sustainability, and Product Attributes Within Utilitarian Market Contexts
• Cyborgs as frontline service employees: a research agenda
• Co-curating digital culture
• Trust and its predictors within a cyber-physical system context
• Value transformation in the ‘let’s play’ gaming sub-culture
• Consumer responses to virtual and real world retail environments: implications for design-based interventions
• Embedding the Corporate Story through Performance
• Emergence of Gamified Commerce: Turning Virtual to Real
• Convergence of Online Gaming and E-Commerce
• Machinima
• An Overview of Content Analysis
• Convergence of Online Gaming and E-Commerce
• Retail perspectives on the threshold
• Business negotiations in the context of strategic relationship development
• Developing buyer-seller relationships through face-to-face negotiations
• Samsung nation: A gamified experience
• Machinima: Extending brand reach
• Internet of Things: understanding trust in techno-service systems
• An evaluation of performance arts in generating business value
• Artificial Intelligence in the healthcare of older people
• Pioneers in Machinima
• Pandemic, Human Precarity and Post-Pandemic Metaverses
• Co-curating digital culture
• AHRC Leicester Outdoor Pursuits Centre Project